Beauty Industry

Credo Beauty Debuts Minu Skincare

Brightening Sunscreen Minerals SFP 30 Gel-Cream is the first product offering.

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By: Rachel Klemovitch

Assistant Editor

Minu- Minerals in the Nude- dermatologist-designed mineral skincare has launched nationwide at Credo Beauty. The first product offered is the Brightening Sunscreen Minerals Broad Spectrum SPF 30 Gel-Cream. 
 
The gel-cream comes in recyclable airless pump bottle that is made from 80% PCR materials and 100% polyolefin plastic. 
 
The bottle exceeds Credo Beauty’s responsible packaging requirements as well as the MPG (Meets Preferred Guidance) Program requirements set by the Association of Plastic Recyclers (APR).
 
The Brightening Sunscreen is hypoallergenic and protects against UVA, UVB, blue light, infrared and pollution, meeting the standard for broad spectrum protection ratings set by the U.S., Asia and Europe. 
 
Minu’s SPF gel-cream is designed with a Mineral Superblend of vitamins, minerals, plant extracts and peptides to create an all-in-one daily facial mineral sunscreen, moisturizer and primer. 
 
Minu co-founders, Adam Guggenheim and Christine Koppinger led a team with decades of experiance developing sun care technologies at Neutrogena.
 
“Minu was created to transform what your skin needs into something you crave,” said Guggenheim. “We know that minerals protect and restore the skin’s natural barrier – but all minerals are not created equal. Guided by our expert dermatologist on what’s best for skin health, we worked with one of the world’s most accomplished formulators to achieve a true breakthrough in daily sun protection.”

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Credo Beauty recently apponted Boma Brown-West as VP of Sustainabilty, taking over from Mia Brown. Also last year, Credo opened new stores in Los Angeles and Seattle. 

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